| June20 Launches the Converge Kinetic Display With Target and Verizon Wireless
Tags: News: IT at home This was published: 14 Jan 2018 - 12:26 pm Print article:
June20,
the company creating a whole new category of kinetic retail displays
combining the tactile gratification of in-store shopping with a
content-rich online experience, announces a new Converge installation
with Target and Verizon Wireless, the latest retailer to test June20’s
new digital display solution. Additionally, June20 will debut Converge
at Retail 2020, a demo area in the new Innovation Lab at NRF Retail’s
Big Show 2018, January 14-16 in New York City.
Through the Converge installation, June20 is building a customized
digital display in 150 Target stores to test its interactive,
tablet-based solution with Verizon Wireless’ wide selection of
smartphones to allow customers to compare devices side-by-side and make
informed buying decisions.
“Target, like much of retail today, has a self-service store format, and
Converge will be helping the retailer enhance discovery for those
customers who would rather learn on their own, or to complement a staff
that is already stretched a little thin,” said Paul Chapuis, CEO of
June20. “For products that require thorough research and customization,
like smartphones, connected health devices, or even cars, Converge is
especially helpful in increasing customer browsing time leading to more
sales.”
This installation follows several previous field tests, including Sam’s,
Staples, and Home Depot. “June20 has had an exciting journey in testing
our transformative display solution in multiple retail formats,” said
Chapuis. “We’ve learned from every installation, using the insights
we’ve received from early customer interaction and store performance to
create an even stronger Converge experience. The consumer experience is
now truly remarkable, and the tools for retailers & brands are miles
ahead of other retail displays.”
With the Converge suite of display solutions, customers can interact
with the tablet-and-rail system to get information about complex
products, configure design options, discover and compare similar
products in a category, or display an expanded range of products and
their availability. Customers even have the option to send the
information on the tablet directly to their mobile device while standing
in the aisle.
June20 will recreate the Converge retail display system at NRF,
providing a view into how retailers are currently using the solution to
engage customers. Attendees should visit Retail 2020, the “technologies
of the future" showcase in the Innovation Lab at NRF, to experience:
-
Converge:Configure: Attendees can use the tablet-and-rail system to
configure the details of a Tesla vehicle to experience an entirely new
way to buy customized products in new retail environments
-
Converge:Compare: Attendees can compare connected home products Ring,
Ring Pro, Kevo and August, simulating the purchase decision-making
process
-
Converge:Discover: Attendees can learn more about complex retail
solutions GetDor and Brilliant
“We are excited to feature these impressive brands for our Converge demo
at Retail 2020, showing how Converge can improve the shopping experience
in any retail environment,” says Chapuis. “Converge offers comprehensive
information for the retailers and brands, keeps customers engaged and
invites them to stay within the retailer’s ecosystem. We are excited for
retailers to see what a difference a little technology can make.”
June20 will be at booth IL8 in the Retail 2020 showcase of the
Innovation Lab located in the River Pavilion. Media interested in
scheduling a demo should contact June20@ink-co.com
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