Use our mobile site at: m.ITbriefing.net    Follow ITbriefing.net: Follow ITbriefing on Twitter   Follow ITbriefing via Facebook   Follow ITbriefing via RSS 
Simon Mainwaring to Explore the Future of Profits During 2018 NAB Show Keynote


 Tags:   News: Audio & Video                This was published: 9 Feb 2018 - 03:26 pm         Print article: Printer friendly page
          

Simon Mainwaring to Explore the Future of Profits During 2018 NAB Show Keynote - on DefenceBriefing.net

Branding expert Simon Mainwaring will headline a keynote session titled “The Future of Profit is Purpose” on the Main Stage of the 2018 NAB Show in Las Vegas on Monday, April 9. The session will focus on how companies can develop and implement purpose-driven strategy to optimize overall business results.



Mainwaring will explain the business perspective of “conscious capitalism,” which refers to companies that serve the interests of all stakeholders, from investors and employees to consumers and local communities. Separate vignettes will highlight how companies are uniquely positioning themselves to thrive in today’s crowded marketplace by operating with a distinct purpose.

Following the keynote, attendees will have the opportunity to engage in a Q&A with Mainwaring and marketing and advertising executive Roy Spence during a session titled “Implementing Conscious Capitalism at Your Station.” Spence will provide in-depth information and examples of how broadcast industry professionals, specifically station management, can drive profits by capitalizing on new and pre-existing public service initiatives.

“The most successful broadcasters understand that it’s good business to ‘do good’ in the community,” said NAB Executive Vice President of Communications Dennis Wharton. “This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”

Simon Mainwaring is the founder and CEO of We First, a consultancy that helps develop purpose-driven brands like TOMS, Virgin, Timberland, Coca-Cola and numerous others. His book “We First: How Brands and Consumers Use Social Media to Build a Better World” is a “New York Times,” “Wall Street Journal” and Amazon bestseller. He previously worked in the creative departments for some of the world’s top advertising agencies, including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.

Roy Spence serves as the co-founder and chairman of GSD&M, a marketing and advertising agency that has worked with brands like Wal-Mart, BMW and John Deere. He is also the co-founder and CEO of The Purpose Institute, which helps companies identify and foster core values. Additionally, Spence co-authored the bestselling “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.”

“The Future of Profit is Purpose” is part of a series of sessions held on the NAB Show Main Stage, located in the North Hall of the Las Vegas Convention Center. All Main Stage sessions feature industry leaders and innovative companies that showcase the ever-growing global media business.

NAB Show registration is available here.

NAB Show news media registration is available here.

About NAB Show

NAB Show, held April 7-12, 2018 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Article source - Business Wire, all right reserved. Copyright 2018
Trademarks, logos, pictures and other items may be copyright of firms mentioned in this article.



 


Other related articles, tagged News: Audio & Video

· Mitsubishi Electric Appoints New President & CEO, Chairman   (02/21/18)
· Super Micro Computer Inc. Announces Receipt of Non-Compliance Letter from Nasdaq   (02/21/18)
· Cloudticity Recognized for Excellence in Managed IT Services   (02/20/18)
· MicroStrategy to Present at Upcoming Technology Conferences   (02/20/18)
· PetCoach and Whistle Announce Scratchpay as the Winner of the VMX Pet Project 2018   (02/20/18)
· Kate Capshaw and Steven Spielberg Contribute to March for Our Lives   (02/20/18)
· First Associates Named a Top Professional Services Company Finalist in the Second Annual LendIt Fintech Industry Awards Competition   (02/20/18)
· RagingWire Launches 100% Renewable / 100% Available Power Solution at Its Northern California Data Centers   (02/20/18)
· Spectrum Effect to Exhibit at Mobile World Congress 2018   (02/20/18)
· Imperva to Present at Upcoming Investor Conferences   (02/20/18)

>>>More articles  >>>

Latest tech videos:



· CA Technologies Names Matt Preschern Senior Vice President of Global Demand and Performance Marketing (2018-02-20 16:26)
CA Technologies Names Matt Preschern Senior Vice President of Global Demand and Performance Marketing - on DefenceBriefing.net

CA Technologies (NASDAQ-NMS: CA) today named Matt Preschern senior vice president of Global Demand and Performance Marketing, effective March 1st. Preschern will report to Lauren P. Flaherty, executive vice president and chief marketing officer.


· Siemens PTI Partners with Digital River; Launches New Online Store and Subscription Service for PSS®E Software (2018-02-20 16:26)
Siemens PTI Partners with Digital River; Launches New Online Store and Subscription Service for PSS®E Software - on DefenceBriefing.net

Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced it is powering a new online store for Siemens Power Technologies International (PTI), accessible at www.siemens.com/pss-store. Siemens utilized Digital River’s expertise in the global ecommerce and subscriptions space to create the new PSS® Online Store.


· Strategy Analytics: 5G, AI & ML and Security to Dominate IoT at Mobile World Congress 2018 (2018-02-20 16:26)
Strategy Analytics: 5G, AI & ML and Security to Dominate IoT at Mobile World Congress 2018 - on DefenceBriefing.net

According to the latest IoT research from Strategy Analytics, Mobile World Congress 2018: An Internet of Things (IoT) Preview, the dominant IoT themes emerging at the show will revolve around 5G use cases and applications, Artificial Intelligence (AI) and Machine Learning (ML) and Security. While the growing application of Real-time Location Systems (RTLS) in addition to new Smart City wins and expanding feature sets will also be the mainstays of IoT content at the 2018 event.


· FOX News to Launch Over-the-Top Opinion Platform (2018-02-20 16:26)
FOX News to Launch Over-the-Top Opinion Platform - on DefenceBriefing.net

FOX News Channel (FNC) will launch an exclusive Over-the-Top (OTT) opinion platform entitled Fox Nation, announced John Finley, Senior Vice President of Development and Production for the network. The standalone opinion streaming service is expected to debut in the fourth quarter of 2018 with a price to be announced at a later date.


· Ciena Announces Internet Availability of 2018 Annual Meeting Proxy Materials (2018-02-20 16:26)
Ciena Announces Internet Availability of 2018 Annual Meeting Proxy Materials - on DefenceBriefing.net

Ciena® Corporation (NYSE: CIEN) announced today that proxy materials are now available for its 2018 Annual Meeting of Stockholders to be held Tuesday, April 3, 2018 at 3:00 p.m. Eastern Time. Gary B. Smith, president and CEO, and David M. Rothenstein, senior vice president and general counsel, will facilitate the meeting.


· Cincinnati Bell to Present at Morgan Stanley Technology, Media & Telecom Conference (2018-02-20 16:26)
Cincinnati Bell to Present at Morgan Stanley Technology, Media & Telecom Conference - on DefenceBriefing.net

Cincinnati Bell Inc. (NYSE: CBB) today announced that Leigh Fox, president and chief executive officer of Cincinnati Bell Inc., will be presenting at the Morgan Stanley Technology, Media & Telecom Conference on Tuesday, February 27, 2018 at 1:30 p.m. PST.


· ams, X-Rite and PANTONE® to Develop a Mobile Color Sensing Solution (2018-02-20 16:26)
ams, X-Rite and PANTONE® to Develop a Mobile Color Sensing Solution - on DefenceBriefing.net

ams (SIX: AMS), a leading worldwide supplier of high performance sensor solutions, X-Rite Incorporated, a global leader in color science and technology, and X-Rite’s subsidiary Pantone LLC today announced a collaboration to develop an end-to-end mobile solution that embeds color management technology directly into a smartphone for accurate color matching. The joint solution would consist of an ams spectral sensor and optical components packaged into a miniaturised module. The combined offering would enable phone manufacturers and retailers to reshape how consumers search, match and purchase goods such as apparel, home décor or cosmetics using mobile devices.


· Anuta Unleashes The Smart Network (2018-02-20 16:26)
Anuta Unleashes The Smart Network - on DefenceBriefing.net

Anuta Networks announced today the general availability of ATOM, a powerful Assurance, Telemetry, and Orchestration platform for Multi-Vendor Networks.


· Keysight Technologies" mmWave Testbed Enables Ball Aerospace, Anokiwave to Validate First Commercial 5G NR Active Array Antenna Designs at 26 GHz (2018-02-20 16:26)
Keysight Technologies’ mmWave Testbed Enables Ball Aerospace, Anokiwave to Validate First Commercial 5G NR Active Array Antenna Designs at 26 GHz - on DefenceBriefing.net

Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that helps enterprises, service providers, and governments accelerate innovation to connect and secure the world, announced today a collaboration with Ball Aerospace and Anokiwave to validate the first commercial 5G NR active array antenna product designs in the 26 GHz band. The Keysight 5G NR-ready measurement testbed offers the precision that base station and component designers require to extensively explore the performance edges of a new class of active antenna systems in the “European Pioneer Band.”


· National CineMedia (NCM) Brings Augmented Reality to Movie Theaters (2018-02-20 16:26)
National CineMedia (NCM) Brings Augmented Reality to Movie Theaters - on DefenceBriefing.net

National CineMedia (NCM), America’s Movie Network, is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network.


· Payless Gains Footing with Hispanic Audience by Launching Spanish Website (2018-02-20 16:06)
Payless Gains Footing with Hispanic Audience by Launching Spanish Website - on DefenceBriefing.net

Payless ShoeSource, Inc. has made it easy for Spanish-speaking customers in the U.S. and Puerto Rico to shop online in their preferred language. The iconic retailer recently debuted a new Spanish-language website, enabled by MotionPoint.


· Software-Based GPS Receiver From Galileo Satellite Navigation Now Available on Cadence Tensilica Fusion F1 DSP (2018-02-20 16:06)
Software-Based GPS Receiver From Galileo Satellite Navigation Now Available on Cadence Tensilica Fusion F1 DSP - on DefenceBriefing.net

Cadence Design Systems, Inc. (NASDAQ-NMS: CDNS), and Galileo Satellite Navigation, Ltd. (GSN), a developer of multi-system Global Navigation Satellite System (GNSS) products, today announced that the software-based GNSS global positioning system (GPS) receiver from Galileo Satellite Navigation is now available for the Cadence® Tensilica® Fusion F1 DSP.


· Vology Earns Elite 150 Honor on 2018 CRN MSP 500 (2018-02-20 15:46)
Vology Earns Elite 150 Honor on 2018 CRN MSP 500 - on DefenceBriefing.net

Vology, a leading Managed IT Services Provider, today announced that CRN®, a brand of The Channel Company, has named Vology to its 2018 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies and maximize their return on IT investments.


· Oracle Applications Users Group Relaunches Analytics, BI and Big Data Special Interest Group (2018-02-20 15:46)
Oracle Applications Users Group Relaunches Analytics, BI and Big Data Special Interest Group - on DefenceBriefing.net

The Oracle Applications Users Group (OAUG), an independent, global, member-led organization that maximizes customers’ investment in Oracle and partner solutions, relaunches its Analytics, BI and Big Data Special Interest Group (SIG).


· NCP Releases New Centrally Managed Enterprise VPN Client for macOS 10.13 (2018-02-20 15:46)
NCP Releases New Centrally Managed Enterprise VPN Client for macOS 10.13 - on DefenceBriefing.net

NCP engineering today announced the centrally managed Secure Enterprise macOS Client version 3.0 for secure virtual private network (VPN) connections. Supporting the macOS 10.13 High Sierra operating system, new features of the NCP Secure Enterprise macOS Client include IKEv2, initial configuration, optimization of the IPSec stack, and the option to enable FIPS inside encryption during installation.


· Majority of Employees Worldwide Think Artificial Intelligence Can Make Work Better (2018-02-20 15:46)
Majority of Employees Worldwide Think Artificial Intelligence Can Make Work Better - on DefenceBriefing.net

According to a global survey of nearly 3,000 employees across eight nations conducted by The Workforce Institute at Kronos Incorporated, four out of five employees surveyed see significant opportunity for artificial intelligence (AI) to create a more engaging and empowering workplace experience, yet admit a lack of transparency from their employers is a primary driver of fear and concern.


· MEGA Lets Biz Execs "Test Drive" Customer Journey Mapping (2018-02-20 15:26)
MEGA Lets Biz Execs ‘Test Drive’ Customer Journey Mapping - on DefenceBriefing.net

MEGA International will conduct its popular technology test drive on customer journey mapping for business transformation leaders at the 2018 Business Transformation & Operational Excellence World Summit, March 14-15 in Orlando.




© Website copyright Incandore Limited 2012. All rights reserved. All content copyrights / trademarks remain the property of their respective owners.