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King Uses Looker to Make Game Development More Agile


 Tags:   News: Games                This was published: 13 Feb 2018 - 09:26 am         Print article: Printer friendly page
          

King Uses Looker to Make Game Development More Agile - on DefenceBriefing.net

Looker, a leading data platform company, today announced that King has implemented Looker across performance marketing, game development and design, and engineering to derive critical business insights.



King, famously known for the globally popular Candy Crush franchise, has over 200 game titles and had 290 million monthly active users as of fourth quarter 2017. From day one, King has been a data-driven company, using data analytics to help their developers create and test their games. Today, with millions of game players generating massive amounts of data and titles coming to market quickly, King was looking for a solution that could deliver the right insights to the right people at the right time.

“King is a highly data-driven company, and we knew that if we could get more value out of our data it would allow us to be more agile and deliver the best experience for our users,” said Jonathan Palmer, Business Intelligence Lead at King. “Looker has gone far beyond our expectations. From the game studios and business users, to our data and engineering teams, Looker is helping us to operationalize our business. We’re using fresh data to make better decisions, faster than ever and at the same time freeing up our data teams.”

King’s requirements for a new analytics solution were to:

  • Handle both complex and simple data workflows to satisfy both the data team and the business users
  • Provide governed data to stop the fragmentation of definitions
  • Be modern with 21st century features to keep pace with King’s development practices
  • Integrate seamlessly with King’s technology stack, infrastructure and other tools

Over 450 highly-engaged King employees run over 130,000 queries monthly, creating custom dashboards and scheduled reports using Looker. According to Palmer, King continues to benefit from driving Looker throughout the organization.

“If our data team had tried to build the hundreds of reports created by our users, it would have taken them over a year,” added Palmer. “To boost efficiency we are now using Looker throughout King to help us derive critical business insights.”

“King’s requirements align perfectly with Looker’s capabilities,” said John O’Keeffe, Vice President of Looker EMEA. “They had an array of tools that didn’t mix perfectly and could produce inconsistencies. By centralizing the data workflow with a full platform across a number of functions users can easily self-serve and know they were all working with the same defined data. We’re thrilled to help King meet its data needs across the company.”

Dive deeper into how King is using Looker.

Article source - Business Wire, all right reserved. Copyright 2018
Trademarks, logos, pictures and other items may be copyright of firms mentioned in this article.



 


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