Use our mobile site at: m.ITbriefing.net    Follow ITbriefing.net: Follow ITbriefing on Twitter   Follow ITbriefing via Facebook   Follow ITbriefing via RSS 
U.S. Podcaster Wondery Partners with DAX, Whooshkaa and TPX to Monetize in the UK, Australia and Canada


 Tags:   News: Audio & Video                This was published: 12 Apr 2018 - 08:46 pm         Print article: Printer friendly page
          

U.S. Podcaster Wondery Partners with DAX, Whooshkaa and TPX to Monetize in the UK, Australia and Canada - on DefenceBriefing.net

Wondery, an industry leader in podcast content, has partnered with DAX to monetize its podcast content in the United Kingdom. The network, which is focused on mobile users, has also signed deals with Whooshkaa to monetize in Australia and with TPX to serve Canada.



Wondery, which just closed $5 million in a Series A round led by venture capital firms Greycroft, Lerer Hippeau, and Advancit Capital, has announced that its new partner to service the United Kingdom will be DAX, from Global.

DAX is the world’s largest digital audio advertising platform with a major ad tech and ad sales footprint in the UK, U.S., France and Germany.

DAX was created by Global, one of the world’s leading Media & Entertainment groups and Europe’s largest radio company. Global launched DAX in 2014 to give advertisers a simple way of reaching the growing number of people listening to digital audio content. In October of last year, Global made DAX the largest digital audio advertising sales platform in the world with the acquisition of U.S. based ad sales company, AudioHQ.

The new union will bolster Wondery’s ever-expanding reach for its hit programs like Business Wars and Dirty John, an investigative podcast soon to become a Bravo television series.

Ollie Deane, director of commercial digital at Global, said: “Wondery is an ideal partner for DAX. With their selection of popular podcasts, this new partnership creates an exciting proposition for UK advertisers. The deal not only means that Wondery will benefit from DAX’s reach in the UK but also, by teaming up with DAX, advertisers can measure and track the impact of their audio in a way that’s never been done before.”

To better serve the Australian market, Wondery has officially partnered with podcast-native platform Whooshkaa. Whooshkaa’s world-class technology allows brands, publishers and influencers to bring Australian listeners authentic audio stories that people seek out and share.

“We’re absolutely ecstatic to be working with Wondery,” said CEO of Whooshkaa, Rob Lowentheal. “They understand and align with our focus that audiences come first.”

To cover Wondery’s additional North American audience, Wondery will be teaming with TPX, a podcast-native ad sales rep in Canada. This partnership will allow not only allow Wondery to benefit from TPX’s advanced metrics but also from its geo-targeting to guarantee the maximum revenue from the Canadian audience.

“Wondery has a great catalogue of material with an engaged Canadian audience,” said TPX CEO Jean-Marie Heimrath. “Our team will ensure they get the best possible ROI from the Canadian segment of their growing global listenership.”

For Wondery CEO, Hernan Lopez, these are strategic partnerships: “Every month, millions of listeners in the UK, Canada and Australia are turning into podcasts, just like U.S. listeners are. We’re thrilled to partner with DAX, TPX and Whooshkaa to maximize revenue for our shows, while giving our listeners locally relevant ads.”

ABOUT WONDERY

Wondery, A Network of Storytellers, creates and curates immersive podcasts in the entertainment, true crime, personal growth, business, and history verticals. For more information, please see wondery.com.

ABOUT DAX

DAX is the world’s largest digital audio advertising platform giving advertisers access to an audience of 160 million people worldwide. Publishers with inventory on DAX include SoundCloud, TuneIn, audioBoom, Global’s Capital and Radio X and Bauer Media’s Kiss. DAX is the world’s most sophisticated digital audio advertising platform with unrivalled technical capabilities. DAX teams operate in the UK, US, France and Germany. DAX was developed and launched by Global, the Media & Entertainment group, in 2014.

ABOUT Global

Global is one of the world’s leading Media & Entertainment groups and Europe’s largest radio company. With a portfolio of some of the largest and most respected media brands and music events, Global reaches 31 million people every week including 25 million on the radio alone. Global is the second biggest festival company in the UK. The company headquarters is in London’s iconic Leicester Square and Global has more than 1,600 people working at 32 broadcast centres and offices around the UK, the US and in France and Germany. Ashley Tabor OBE is Founder & Executive President, Stephen Miron is Group CEO, Richard Park is Group Executive Director & Director of Broadcasting and Lord Allen is Chairman. Tabor created Global in 2007. www.global.com @global

Article source - Business Wire, all right reserved. Copyright 2018
Trademarks, logos, pictures and other items may be copyright of firms mentioned in this article.



 


Other related articles, tagged News: Audio & Video

· 19 California Schools & Community Centers to Receive Volunteer Makeovers as Part of 17th Annual “Comcast Cares Day”   (04/21/18)
· More Than 5,000 Volunteers to Support Nearly 60 Community Projects across Colorado on Comcast Cares Day   (04/21/18)
· Grid-connected PV Systems Market - Growth Analysis and Forecast | Technavio   (04/21/18)
· Global Educational Robots Market - Entry of Global Industry Players to Boost Growth | Technavio   (04/21/18)
· RSA Conference 2018 Closes 27th Year Bringing Top Information Security Experts Together to Debate Critical Cybersecurity Issues   (04/21/18)
· SmugMug Announces Intent to Acquire Flickr   (04/21/18)
· ADTRAN Appoints John Neville as Senior Vice President of Sales   (04/20/18)
· Digital Government Services Offer Added Value to Louisiana on Earth Day   (04/20/18)
· ITT to Release First-Quarter Results on May 4   (04/20/18)
· Absolute Declares Quarterly Dividend   (04/20/18)

>>>More articles  >>>

Latest tech videos:



· 19 California Schools & Community Centers to Receive Volunteer Makeovers as Part of 17th Annual "Comcast Cares Day” (2018-04-21 16:26)

On Saturday, April 21, more than 5,000 local Comcast NBCUniversal employees and their families, friends and community partners will “make change happen” as they volunteer to improve 19 California schools and community centers as part of the 17th annual Comcast Cares Day. This year, volunteers from the Northern Bay Area down to the Central Valley also are part of and celebrate a significant milestone of Comcast Cares Day – reaching 1 million volunteers since the program began in 2001.


· More Than 5,000 Volunteers to Support Nearly 60 Community Projects across Colorado on Comcast Cares Day (2018-04-21 14:26)
More Than 5,000 Volunteers to Support Nearly 60 Community Projects across Colorado on Comcast Cares Day - on DefenceBriefing.net

On Saturday, April 21, more than 5,000 local Comcast NBCUniversal employees and their families, friends and community partners will “make change happen” as they volunteer at nearly 60 project sites in 16 cities throughout Colorado as part of the 17th annual Comcast Cares Day. This year, volunteers in Colorado will also be a part of and celebrate a significant milestone of Comcast Cares Day – reaching 1 million volunteers since the program began in 2001.


· Grid-connected PV Systems Market - Growth Analysis and Forecast | Technavio (2018-04-21 13:06)
Grid-connected PV Systems Market - Growth Analysis and Forecast | Technavio - on DefenceBriefing.net

Technavio’s latest market research report on the global grid-connected PV systems market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.


· Global Educational Robots Market - Entry of Global Industry Players to Boost Growth | Technavio (2018-04-21 12:46)
Global Educational Robots Market - Entry of Global Industry Players to Boost Growth | Technavio - on DefenceBriefing.net

Technavio’s latest market research report on the global educational robots market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.


· RSA Conference 2018 Closes 27th Year Bringing Top Information Security Experts Together to Debate Critical Cybersecurity Issues (2018-04-21 01:06)
RSA Conference 2018 Closes 27th Year Bringing Top Information Security Experts Together to Debate Critical Cybersecurity Issues - on DefenceBriefing.net

RSA Conference, the world’s leading information security conferences and expositions, today concluded its 27th annual event in San Francisco.


· SmugMug Announces Intent to Acquire Flickr (2018-04-21 00:06)
SmugMug Announces Intent to Acquire Flickr - on DefenceBriefing.net

SmugMug, the largest, most comprehensive, independent photo management platform in the world, today announced it has agreed to purchase Flickr, the online photo management and sharing application. Together, SmugMug and Flickr represent the world’s most influential community of photographers, marrying SmugMug’s deep industry expertise and strong digital tools with Flickr’s global tribe of tens of millions of photographers. Following the close of the transaction, the brands will continue to operate as separate entities with the shared goal of providing photographers with both a place to fit in and a place to stand out. SmugMug and Flickr believe that all photographers—from the hobbyist to the prosumer to the professional—belong together.


· ADTRAN Appoints John Neville as Senior Vice President of Sales (2018-04-20 22:46)
ADTRAN Appoints John Neville as Senior Vice President of Sales - on DefenceBriefing.net

ADTRAN®, Inc., (NASDAQ-NMS: ADTN), a leading provider of next-generation open networking solutions, today announced that John Neville has been appointed as senior vice president of sales.


· Digital Government Services Offer Added Value to Louisiana on Earth Day (2018-04-20 22:46)
Digital Government Services Offer Added Value to Louisiana on Earth Day - on DefenceBriefing.net

Louisiana residents continue to do their part this Earth Day and year-round by taking advantage of online services which help to reduce their impact on the environment. These online services are the most efficient and environmentally friendly way to get the job done and can even save residents time and money.


· ITT to Release First-Quarter Results on May 4 (2018-04-20 22:26)
ITT to Release First-Quarter Results on May 4 - on DefenceBriefing.net

ITT Inc. (NYSE: ITT) will release its first-quarter 2018 financial results at 6:45 a.m. ET, on Friday, May 4, 2018. At 9 a.m. ET, senior management will review financial and operating results, comment on current conditions and answer questions during an investor briefing.


· Absolute Declares Quarterly Dividend (2018-04-20 21:26)
Absolute Declares Quarterly Dividend - on DefenceBriefing.net

Absolute (TSX: ABT), the endpoint visibility and control company, today announced that its Board of Directors declared a quarterly dividend of CAD$0.08 per share on its common shares, payable in cash on May 29, 2018 to shareholders of record at the close of business on May 8, 2018.


· Canadian Industrial Equipment Dealer Uses UltiPro Reporting to Improve Payroll Processes, Support Business Continuity Planning (2018-04-20 21:06)
Canadian Industrial Equipment Dealer Uses UltiPro Reporting to Improve Payroll Processes, Support Business Continuity Planning - on DefenceBriefing.net

Ultimate Software (NASDAQ-NMS: ULTI), a leading provider of human capital management (HCM) solutions in the cloud, announced today that SMS Equipment, a one-stop supplier of a broad range of equipment, production attachments, as well as parts and service, is using UltiPro’s reporting functionality to transform the roles and responsibilities of the Payroll department.


· Global Self-Service Kiosk Market - Overall Reduction in Operational Expenses to Boost Growth | Technavio (2018-04-20 21:06)
Global Self-Service Kiosk Market - Overall Reduction in Operational Expenses to Boost Growth | Technavio - on DefenceBriefing.net

Technavio’s latest market research report on the global self-service kiosk market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.


· CarBlock and YourMechanic Announce Strategic Partnership to Disrupt Auto Repair Space With Blockchain Technology (2018-04-20 20:46)
CarBlock and YourMechanic Announce Strategic Partnership to Disrupt Auto Repair Space With Blockchain Technology - on DefenceBriefing.net

CarBlock, the world’s first blockchain-based transportation solution built on data generated by smart devices, is pleased to announce their new partnership with YourMechanic, the nation’s largest online marketplace for car repair services. This partnership will allow YourMechanic access to expanded vehicle data to better serve their customers and provide more accurate pricing.


· PPC Flexible Packaging Launches New Website as Part of Company Rebrand (2018-04-20 20:06)
PPC Flexible Packaging Launches New Website as Part of Company Rebrand - on DefenceBriefing.net

PPC Flexible Packaging, a leading provider of custom flexible packaging for food and healthcare industries, today announced the launch of its new website. The website redesign is part of the rebranding initiative prompted by the 2017 merger of Fisher Container, LLC (Fisher) and Packaging Products Corporation, LLC (PPC) into the new entity PPC Flexible Packaging.


· Mayor Emanuel Announces project44 to Add 200 New Tech Jobs in Chicago (2018-04-20 19:46)
Mayor Emanuel Announces project44 to Add 200 New Tech Jobs in Chicago - on DefenceBriefing.net

Mayor Rahm Emanuel today joined project44, a global logistics technology company, to announce the company plans to add 200 jobs in Chicago. To accommodate this growth, project44 is moving to a new 40,000-square-foot space in Chicago’s iconic Merchandise Mart. The news follows the company’s recent announcement it has secured $35 million in new funding to continue its growth.


· USA TODAY NETWORK Announces 2018 Wine & Food Experience Tour Featuring Martha Stewart (2018-04-20 19:06)
USA TODAY NETWORK Announces 2018 Wine & Food Experience Tour Featuring Martha Stewart - on DefenceBriefing.net

USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI), which comprises USA TODAY and 109 local media brands including The Arizona Republic and The Indianapolis Star, announces year two of the Wine & Food Experience event series with Martha Stewart and The Martha Stewart Experience brand showcase, beginning Saturday, June 16 in Cincinnati.


· TCL Partners with Universal Recycling Technologies to Sponsor Free TV Take-Back Program (2018-04-20 18:46)

Universal Recycling Technologies (URT), an e-Stewards® certified electronic and universal waste recycler, announced today that it has partnered with TCL®, one of the world’s best-selling and America’s fastest-growing television brand, to expand the popular TV manufacturer’s sustainability program into the State of New Hampshire. Working closely with MRM, TCL’s long-time provider of end-to-end sustainability solutions, URT will take the lead in expanding TCL’s growing TV recycling program into the state for the first time so residents have the ability to recycle TVs free of charge. TCL will be kicking off its sponsorship of the TV recycling program just before Earth Day on April 20th to offer New Hampshire families this convenient, no-cost solution.


· Global Energy Management Software Market - Need for Increased Operational Efficiency to Boost Growth | Technavio (2018-04-20 18:26)
Global Energy Management Software Market - Need for Increased Operational Efficiency to Boost Growth | Technavio - on DefenceBriefing.net

Technavio’s latest market research report on the global energy management software market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.




© Website copyright Incandore Limited 2012. All rights reserved. All content copyrights / trademarks remain the property of their respective owners.