The "Evolving
Smart Retail Through In-store Analytics" report has been added
to ResearchAndMarkets.com's offering.
Future retail needs to integrate aspects of both physical store and
e-commerce ("bricks and clicks") formats by leveraging technology to
give customers the best shopping experience. With the convergence of
various smart technologies, virtualizing of physical objects, giving
them an identity, connecting them, and interacting with them to capture
data have all been made possible in today's retail scene.
Online and offline retail experience will be driven by the use of smart
technologies. In-store analytic solutions can use a variety of sensors
(like Wi-Fi, video, and Bluetooth beacons) to track movements and
measure the impact that changes to a store, such as in layout or product
assortment, have on customer behavior. The solution will bring the power
of online tracking to the physical retail world, including quantifying
the success of physical marketing campaigns and understanding the
product mix to offer in stores. It will also bring greater convenience
to shoppers with the "grab and go" service trending in today's retail
landscape.
It is important for retailers to evaluate and consider the various
technology options available in the market to overcome some of the
dynamics in the environment to ensure a compelling feature design and
sustainable business model. As not all sensors are created equal, the
selection of the right sensor depends on the type of data output and
human factors which will impact the overall profitability/ efficiency of
the business. Different sensor technologies provide stores with
differing levels of data granularity.
Using a combination of data provides data awareness both inside and
outside the store. Retailers need to have the data-first mindset where
the data collected needs to cycle back to gathering data again to
validate the process change. Implementing digital awareness and digital
immersion in the physical store provides retailers with business
insights.
In-store sensors, together with analytics, bring the power of consumer
tracking in the physical retail realm. It employs the use of various
sensors that enables retailers to make data-driven decisions. Data on
different types of customer profiles provide retailers with the insights
to make strategic and intelligent business decisions that enable them to
convert convenient visitors into committed buyers.
Key Topics Covered:
1. Executive Summary
2. The Transforming Retail Landscape
3. Data-First Concept In Smart Retail
4. Introduction To The Internet Of Things (IoT), The Key Enabler Of
Smart Retail
5. In-Store Analytics Enables Data-Driven Decisions
6. Illustration Of Technology Solutions
7. Profiles Of Leading Vendors
8. Retail Case Studies
9. Growth Opportunities
10. Conclusion
Companies Mentioned
-
Cisco Meraki
-
NEC
-
Philips Lighting
-
Qualcomm - Proximity Beacon
-
Retail Next
-
Zebra
For more information about this report visit https://www.researchandmarkets.com/research/8khzsp/the_evolving_2018?w=4
Article source - Business Wire, all right reserved. Copyright 2018
Trademarks, logos, pictures and other items may be copyright of firms mentioned in this article.
