| ThirdChannel Accelerates Growth with New Boston Office and Appointment of Vice President of Marketing
Tags: News: Audio & Video This was published: 17 Apr 2018 - 02:26 pm Print article: 
ThirdChannel,
the leading provider of retail execution and analytics solutions for
retail brands and manufacturers, today announced two milestones in the
company’s growth. ThirdChannel has moved its headquarters to a new
office space in downtown Boston, and also appointed a new Vice President
of Marketing, Keshav Shivdasani, who will spearhead and scale the
company’s marketing function.
“This is a pivotal moment for ThirdChannel as a company,” said Gina
Ashe, CEO, ThirdChannel. “Physical retail is in its renaissance, and
industry players need data-driven solutions to make real-time business
decisions that optimize their scarce marketing and field team resources.
As we work to bring the platform to a larger percentage of the world’s
leading brands, the new office space allows us to grow our staff with
key team members like Keshav, who will play an integral role in our
continued success.”
Shivdasani joins ThirdChannel with over a decade of experience directing
marketing efforts for retail technology enterprises. Prior to
ThirdChannel, he served as the Head of Global Marketing for Reflexis
Systems, a leading retail workforce management software company. In this
role, Keshav was instrumental in establishing the company’s global
market positioning, heading brand management, event planning, content
marketing, marketing operations, value engineering and sales enablement
efforts that contributed to multi-million-dollar sales.
“The ThirdChannel platform presents a solution to a problem that brands
today are struggling to combat,” said Keshav Shivdasani, VP of
Marketing, ThirdChannel. “At a time when retailers are trying to
optimize labor spend as much as possible, it’s more important than ever
for brand executives to ensure that category and brand growth still take
place. I’m excited to help manufacturing brands understand the value
that the ThirdChannel platform provides, in order to help them take more
control of brand execution in stores, and ultimately, ensure continued
growth and a lift in sales.”
ThirdChannel’s momentum follows the recent closing
of $7 million in Series A funding in a round led by Fung Capital
last Fall. Since then, ThirdChannel has also grown its leadership team
with the appointment
of a new VP of Sales, Tom Morris, as well as the addition of new
features to its retail intelligence platform and mobile
app.
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