YuppTV, the global OTT leader for South-Asian entertainment has roped in
Rajesh Iyer, Executive Vice President and Business Head, & TV – ZEEL
Group as the Chief Operating Officer for APAC and Middle East. A
seasoned executive with a proven success record, Rajesh has over 16
years of experience leading functions and business with leading names in
the broadcast media domain, including ZEEL, Viacom 18 and Star India.
Rajesh will take charge of his new role from January 2018 onwards.
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YuppTV Ropes in Rajesh Iyer as COO for APAC and Middle East (Photo: Business Wire)
Part of the broadcast leadership team at ZEEL, Rajesh spearheaded the
launch of its second GEC ‘& TV’ in 2015. Under his leadership ‘& TV’ was
successful in creating a niche for itself in the market, within the
first three years of the launch. Prior to this, Rajesh was also part of
the launch of Colors, a GEC from Viacom 18, in 2008. Now stepping into
the shoes of the COO of YuppTV, Rajesh’s responsibilities will include
overlooking the operations in APAC and the Middle East, along with
leading the task of content acquisition and spearheading the growth and
expansion of YuppTV Originals.
Commenting on the appointment, Uday Reddy, Founder & CEO of
YuppTV, said, “It gives me immense pleasure to welcome Rajesh to
YuppTV. He comes with an excellent understanding of the entertainment
ecosystem, having previously worked with some of the most renowned names
in the industry. With Rajesh joining us and dedicated teams in each of
the territory, we are affirmative for a multi-fold growth in the coming
years especially in the new markets of APAC & ME.”
YuppTV is a global OTT platform of live, on-demand and catch-up video
content for South Asian audience. It offers upwards of 300 live
channels, 5000 movies and is widely distributed through multiple devices
across US, UK/Europe, APAC, ME and India. More recently, YuppTV has been
associating with the veterans from the South Indian film industry to
host concepts beyond cinema with cinematic brilliance for YuppTV
Originals like Edulika and Manna Mugguru Love Story.
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