On January 9, CES 2018 opened as expected in Las Vegas, the United
States. At this top trade show for the global consumer electronics
industry, BOE exhibited its 8K UHD intelligent interfaces and IoV
innovative products together with its partners such as HiSilicon, Byton
and StreamTV, and won the “2017-2018 Consumer Electronics Top 10 Brands
from China” award for its leading technologies and products that
epitomize the great technological strength of Chinese companies.
8K UHD gained great attention at CES 2018. Visitors were electrified by
the world’s first ever 75-inch 8K product, whose chips and system are
developed by HiSilicon to support 8K decoding and 8K pixel-to-pixel
display, while the display panel is made by BOE. Backed by BOE’s unique
ADSDS display technology, it has a high resolution of 7680×4320, a 100%
NTSC color gamut, and the capacity to display over one billion brilliant
colors. Anything captured by a camera can be displayed in real time.
As a global leader in the semiconductor display industry, BOE has been
accelerating the development of its 8K industry chain and launched the
“8425 strategy”, meaning “promoting 8K, popularizing 4K, replacing 2K
and making good use of 5G”. With the 5G era on the way, BOE will not
only focus on display solutions but more importantly strive to drive the
growth of the entire industry chain.
At the CES this year, BOE and StreamTV jointly presented a 65-inch 8K
glasses-free 3D product featuring BOE’s 8K UHD LCD display that makes it
possible to shift between 2D and 3D content in real time. It means that
videos in any format can be input through an HDMI and presented on a
glasses-free 3D display.
In addition, BOE offered the world’s first shared experience display to
Byton, a manufacturer of high-end smart electric vehicles. In the first
ever electric SUV launched by Byton, a 50-inch shared display stands
where the dashboard was, unlike any traditional center console. The
large vehicle-mounted curved, stripe-shaped display made by BOE boasts a
resolution of 3840×720 and a brightness of 1000 nits, and supports
BOE implements its strategy "Ecosystem: Open and Connected" in the era
of IoT by developing intelligent interface products carrying 8K UHD
display, providing professional IoV solutions, etc. BOE is now fully
opening its technology and application platforms and working together
with its partners in chips, software, content and other fields to build
a new industrial ecology and achieve win-win outcomes.
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