Despite a brief
power outage at CES® 2018, global innovation persevered as more than
3,900 companies, including some 900 startups, spurred new business and
partnerships across every major industry. The second and third days of
the world’s largest tech event focused on 5G innovation, the future of
video and reimaging the world of television. Owned and produced by the
Consumer Technology Association (CTA)TM, CES 2018 runs
through January 12 in Las Vegas, Nevada.
The revolution of 5G connectivity has been ubiquitous throughout the CES
show floor. During the keynote, “Mobile
Innovation: How 5G will Enable the Future,” executives
from Baidu, Qualcomm and Verizon discussed the ways in which 5G
connectivity will transform industries, business models and society as a
whole. All agreed that the technical revolution pales in comparison to
what lies ahead for 5G mobility.
Future of Video keynote, presented by MediaLink keynote
panel featured leaders from 605, A+E Networks, Comcast, Discovery
Communications, LionTree LLC, MARCO and YouTube to discuss how the
business of streaming content is changing the landscape of the
entertainment industry. “We’re not in the business of today,” said Nancy
Dubuc, president and CEO, A&E Networks. “We’re always trying to guess -
or second guess - what might be around the corner.” The panelists
underscored the importance of mobile video and partnerships and how
rapidly current business models are changing.
keynote with John Martin, chairman and CEO of Turner, and Randy
Freer, CEO of Hulu, featured a candid conversation with the content
leaders and moderator, Matthew Garrahan, global editor of Financial
Times. The conversation touched on several topics, including both
companies’ pending mergers; competition among other networks and
streaming services; other tech giants looking to enter the content
creation space and how to best engage with the millennial cohort.
With nearly 300,000 NSF of automotive exhibit space, the vehicle
footprint at CES makes it the fifth largest stand-alone automotive show
in the U.S. and self-driving vehicles are at the show in a big way. The Self-Driving
Cars: The Future of Personal Transportation SuperSession
featured executives from Nissan, Allstate and Baidu, as well as Michigan
Governor Rick Snyder, spotlighting the changing attitudes and ideas on
C Space Storytellers Series
Space Storytellers Series is where influencers and newsmakers share
stories and case studies about the unique relationships between brands,
entertainment and technology. Brand executives were on hand to highlight
best practices in leveraging artificial intelligence, data and analytics
and digital content to enhance the brand narrative.
Allan Thygesen, Google’s President of Americas, hosted Dean Evans, CMO
of Hyundai Motors America and Keith Bryan, SVP Media, Engagement and
Personalization of Best Buy on the C Space Storytellers stage to discuss
how brands can win today’s consumers with more relevant, assistive and
Leaders from Knotch, Heineken, Belkin and Bank of America explored the
pressing issue of industry standards for transparency. The group agreed
that transparency standards need to continue for companies to create new
expectations and trust with data agencies.
Executives from Disney are excited about new creative content
possibilities, following the recent acquisition of 21st Century Fox.
Disney is leveraging AI, AR, VR and robotics to transform the way
stories are told. In 2017, the company introduced four new interactive
experiences powered by the Google Home digital assistant using voice
Executives from Oath: A Verizon Company announced its recent partnership
with the NFL, allowing consumers to stream all four NFL playoff games
beginning January 13, through the Yahoo Sports app regardless of carrier.
Sports Business Innovation
CES provides the perfect arena for sports technology advancements. The
the Content Ecosystem, featured prominent figures from some of
the world’s top sport leagues and content producers. Moderated by Inside
the NBA’s Ernie Johnson, the session explored different ways to deliver
content to constituents and creative storytelling techniques to engage
Thursday’s session, Players
Only: Bridging the Gap Between Fans and Athletes, featured
former NBA players Chris Webber, Baron Davis, Isiah Thomas, Dennis Scott
and WNBA star Elena Delle Donne. The session explored how athletes are
using social media and other mediums to bring real conversations from
the locker room to increase fandom and comradery.
Where Music and Technology Collide
During the session, Madison
Avenue meets the Recording Studio, music, talent and venue
executives discussed emerging partnerships between music and brands and
how technology influences them and agreed that partnerships have now
become a 360 storytelling opportunity.
Streaming Saved the Music Business panel, experts agreed
that streaming music has increased revenue, number of listeners, and the
collection of consumer data. This increase in data allows for a more
customized experience, as well as an opportunity for consumers to be
exposed to new artists.
Awards and Events
The annual Stuff CES 2018 Wearable Tech Award winners were
announced Wednesday, with honorees spanning a range of categories,
including watches, health and beauty gadgets and fitness devices. The
full list of winners can be found at Stuff.tv.
Ten companies competed to be the Last Gadget Standing at CES 2018, a
live session produced by Living in Digital Times and hosted by David
Pogue of Yahoo Tech. The in-person audience voted the Play Impossible
Gameball as the winner - a ball with embedded sensors to track
speed, spin and height for points so you play connected games on your
own or with friends. There was also an online vote that crowned the
OrCam MyEye 2.0 as the winner - a smart sensor device that connects to
eyeglasses to read text from any surface.
“Our job isn’t to pick winners, it’s to help people who would already be
winners win a little faster,” said XTC’s Bill Tai during the Xtreme Tech
Challenge Semi-finals. Selected by judges Gary Shapiro of CTA, Young
Sohn of Samsung, Koichi Narasaki of Sompo, Scott Robinson of Plug and
Play and Lars Rasmussen of Weav Music - the startups moving to the final
round of competition at Sir Richard Branson’s Nekar Island in October
are Revl, a 360 action camera that also sells smart editing as a
service; Owlet, a baby sock that tracks heart rate and oxygen levels to
prevent SIDS; and Power Ledger, a centralized energy system that pays
consumers for generating electricity.
CES 2018 concludes tomorrow, Friday, January 12. For the latest breaking
news and product announcements, visit CES.tech.
Take a look at three new
areas at CES 2018. High-definition video b-roll from CES is
available for easy download on CESbroll.com.
See exclusive photos from the CES show floor, keynotes, conference
sessions, events and award ceremonies in the CES
Produced by the Consumer Technology Association, Inside
CES 2018 – Trends and Takeaways provides a complete
overview of the entirety of CES, including exclusive CTA research and
trend analysis not available anywhere else. Ensure you understand
the most important trends impacting the tech industry in the year ahead.
Learn more and order
your copy today.
CES® is the world's gathering place for all who thrive on the business
of consumer technologies. It has served as the proving ground for
innovators and breakthrough technologies for 50 years-the global stage
where next-generation innovations are introduced to the marketplace. As
the largest hands-on event of its kind, CES features all aspects of the
industry. Owned and produced by the Consumer Technology Association (CTA)TM,
it attracts the world's business leaders and pioneering thinkers. Check
video highlights. Follow CES online at CES.tech
and on social.
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