Tavant, a specialized software solutions provider to retail companies,
announced today that it partnered with Naylor Association Solutions to
develop a future-ready eCommerce marketplace that launched in the fourth
quarter of 2017.
An industry-first in the association market, Naylor’s new eCommerce
platform—the Naylor Marketplace—enables immediate third-party software
integrations with Naylor association management software (AMS) or career
center. The integrations take place in minutes, are done at no extra
cost to the association, and require no extra technical expertise. The
Naylor Marketplace provides associations with the freedom of choice and
flexibility to add and remove software as their needs change and evolve,
without the expense, time, and difficulty historically required.
Employing a straightforward, user-friendly design, the Naylor
Marketplace allows Naylor employees to easily update offerings and
Naylor customers to search for and install integrations using simple
steps. With the aim of delivering an effortless experience, the Naylor
Marketplace layout suggests Naylor product and service recommendations
to its association users that deepen customer relationships and
engagement while also generating add-on sales opportunities.
“We are proud to have partnered with Naylor to create an industry-first
marketplace,” said Samya Ghosh, vice president and head of Tavant’s
retail and digital businesses. “This cutting-edge solution offers
unmatched engagement and revenue generation opportunities for Naylor and
Tavant helped design and develop the Naylor Marketplace leveraging its
deep expertise on Magento, a leading open source eCommerce platform
serving both the B2B and B2C markets across the world.
“We are impressed by Tavant’s expertise in software technologies and
user experience design knowledge,” said Joe Rosensteel, vice president,
Digital Product Development for Naylor. “This innovative solution
enables us to enhance our B2B eCommerce initiative and provides a
seamless experience across our career and AMS offerings. It
significantly increases visibility into additional products and services
we offer associations and bolsters our add-on sales opportunities.”
About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional
associations by delivering solutions that engage members and generate
non-dues revenue. We offer a comprehensive set of solutions, including
communications strategy, print, digital and video content and
production, full service event management, advertising, sponsorships and
exhibit sales, career centers, online learning, association management
and association management software (AMS). Our expertise and breadth of
services help us see opportunities others miss, and our commitment to
excellent customer service fuels our passion to help associations
achieve more success. Naylor’s headquarters is located in Gainesville,
Fla., with additional offices in Alpharetta, Ga.; Hunt Valley, Md.;
McLean, Va.; Schaumburg, Ill.; and Winnipeg, Canada.
for more information.
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