Tavant Develops Industry-First eCommerce Marketplace for Naylor Association Solutions

Internet & business IT / IT Briefings   Date:
Tavant Develops Industry-First eCommerce Marketplace for Naylor Association Solutions - on

Tavant, a specialized software solutions provider to retail companies, announced today that it partnered with Naylor Association Solutions to develop a future-ready eCommerce marketplace that launched in the fourth quarter of 2017.

An industry-first in the association market, Naylor’s new eCommerce platform—the Naylor Marketplace—enables immediate third-party software integrations with Naylor association management software (AMS) or career center. The integrations take place in minutes, are done at no extra cost to the association, and require no extra technical expertise. The Naylor Marketplace provides associations with the freedom of choice and flexibility to add and remove software as their needs change and evolve, without the expense, time, and difficulty historically required.

Employing a straightforward, user-friendly design, the Naylor Marketplace allows Naylor employees to easily update offerings and Naylor customers to search for and install integrations using simple steps. With the aim of delivering an effortless experience, the Naylor Marketplace layout suggests Naylor product and service recommendations to its association users that deepen customer relationships and engagement while also generating add-on sales opportunities.

“We are proud to have partnered with Naylor to create an industry-first marketplace,” said Samya Ghosh, vice president and head of Tavant’s retail and digital businesses. “This cutting-edge solution offers unmatched engagement and revenue generation opportunities for Naylor and its clients.”

Tavant helped design and develop the Naylor Marketplace leveraging its deep expertise on Magento, a leading open source eCommerce platform serving both the B2B and B2C markets across the world.

“We are impressed by Tavant’s expertise in software technologies and user experience design knowledge,” said Joe Rosensteel, vice president, Digital Product Development for Naylor. “This innovative solution enables us to enhance our B2B eCommerce initiative and provides a seamless experience across our career and AMS offerings. It significantly increases visibility into additional products and services we offer associations and bolsters our add-on sales opportunities.”

About Naylor Association Solutions

Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in Gainesville, Fla., with additional offices in Alpharetta, Ga.; Hunt Valley, Md.; McLean, Va.; Schaumburg, Ill.; and Winnipeg, Canada.

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